14 May Youtube Marketing for Restaurants
Videos are in, and its time you prepare your restaurant/ café/ delivery/ bakery or blog for the future. YouTube marketing is one great way to boost your online presence. YouTube is an exceptional platform where you can do great marketing of your restaurant through Events, how-to videos, live streams, interviews, and much more.
Moreover, these YouTube videos can also be used on your Facebook, Instagram, and other social media marketing profiles.
Types of YouTube Marketing Videos
Vlogs:
One popular type of YouTube marketing is Vlog. Vlog is like a modern time Diary entry. It is a short casual video with precise planning to interact with the audience. You can use Vlog to cover all the details of your restaurant. Make vlogs about events, special guests, holiday Packages, and many other topics to which your audience is interested.
Live Streaming:
Another type of YouTube marketing video is Video streaming. It is a live Vlog with no planning in the head, but just a way of having a face to face interaction with your audience. Successful live streaming video is when you already alert your viewers about your streaming time. You can do this by creating curiosity in your fans by telling them YOU HAVE SOMETHING SPECIAL TO SHOW THEM, which they will love to see. You can use your ways to do it, but make sure that your task is to interact with your viewers and gather them all at the time of streaming.
Documentaries:
The restaurant documentaries build interest among viewers and make them feel like a part of your restaurant. In documentaries, you can show a tour of your restaurant, shows preparation, interviews, Kitchen tour, cooking videos, and many other exciting things.
Tips Videos:
Tips videos are one of the best ways to interact with your viewers and fans because many people love to watch it. Tip videos can be How-to videos, in which you can cover topics like cooking methods, staff management, Customer management, and other knowledge-based videos which people rarely know about.
Reviews:
Making videos on reviews is also one of the niches in which people show colossal interest. These videos can be based on Choosing the best knife, gourmet olive oil, Best mixers, and many other things which you think you have excellent knowledge about can be discussed in the Review videos.
Commercials:
You can do commercial on YouTube by posting videos on your channel, and also if you want to spread the message around the globe, then you can purchase YouTube advertisement.
Choice of a commercial is based on your target whether you post video on your page and engage with your already-made fan base.
On the other hand, if you do a paid advertisement, then you will reach to the new audience, new followers, and then new customers. In paid advertisement of YouTube, viewers are free to skip video after 5 seconds. Therefore, try to make something engaging within those five-second that viewers do not skip it.
Benefits of a Restaurant YouTube Channel
Personal interaction:
When you personally interact with your audience where they can see you, so it helps to develop a stable relationship with your viewers. The comment section allows you and your viewers to share opinions based on the video you have posted.
Watching is better than reading these days in terms of learning some practical things. Therefore, when people watch your videos, then they will eventually become your fan when they learn from you.
When the connection builds up between you and your target audience, then it will help to raise your brand and give you a strong reputation in the market.
Bulk content to post on social media:
When you build your audience on YouTube, they just not remain there. They will also follow you on other social media sites like Facebook, Twitter, or Instagram. You can use these platforms for posting short videos which you are about to post on YouTube. In this way, it will create curiosity among many viewers, and they will wait for your upcoming videos.
Restaurant Video Marketing Rules:
Whoever will post videos on YouTube will definitely expect positive outcomes from the audience. Well, my best tip for you is to stay HONEST with your viewers. You should be confident that whatever you are promoting and telling your viewers is 100% true.
Therefore, be clear with your Brand message. Tell your audience what exactly you are. It will build a relationship of loyalty with your viewers.
Following are tips which you should follow to create attractive and engaging YouTube Content:
Camera:
A camera is equipment, which is the first basic necessity to shoot a video. Therefore, it must be perfect for all.
These days, mobile phone cameras are also great, but they cannot still function as a professional DSLR. Phone can be used for live streaming and daily Vlog, but it should not be used when doing interviews or How-To videos. These types of videos can only be recorded with a professional DSLR camera.
You must check the video quality before starting shooting. Do not use low video quality cameras because it can ruin your video and build a lack of interest among viewers if they find it unprofessional.
Tripod:
Besides the video quality, shaky videos also reflect unprofessionalism. Therefore, one must purchase a tripod stand before deciding to shoot a video. There are tripods available for both mobiles and cameras which you can get at a reasonable price.
Audio:
The audio quality of your videos decides that if a viewer is going watch your video more than a minute or not. Therefore, it is crucial to high-quality audio which has no background noise.
When recording with your phone, you can avoid the background noise by using a MIC.
Make sure that you don’t need to speak too loud on the video because it can be irritating. Shoot a video in a silent place to avoid the background noises. Also, check the audio adjustment if you are adding any background music. If the background music is too loud that people face difficulty to hear from you, then they will stop your video.
Lighting:
Lighting has one of the most important roles when shooting a video for YouTube. Therefore, to show your restaurant in the best light, you should shoot in the day time by avoiding direct sunlight.
Moreover, please buy an affordable lighting kit. It will be a great help to shoot a professional video. In case, if your video is over bright or dark, then it loses the attention of viewers, and they will just leave it.
Background:
Before starting a video shoot, you must choose the best place in your restaurant to show your viewers as a background. It can be a wall, or beautiful dining room, or painted wall to use as a background.
Avoid shooting at places which contain a lot of distractions, noises, or the public. Make use of your videos by giving exposure to the areas which your viewers would love to see when they come to your restaurant.
Editing:
You must pre-plan your video, so you don’t need to make a lot of cuts. If your video does not go on the flow, then it will require more editing, resulting in a delay in posting video on YouTube.
Therefore, keep your video go on the flow and try to make fewer cuts, it will save your time in future. However, there is a requirement of editing when shooting How-To and interviews kind of videos, which require editing software and Desktop.
Action:
Planning is crucial, and it can save you a lot of time. Before starting a shoot, make sure to check battery status and storage of your camera. Plan what you are about to do, and choose your shoot places wisely to avoid any distraction.
Here are three concrete tips which will help you to do some homework before a shoot:
- Clear everything before starting a shoot. For example, what you are going to say and in which places you are going to shoot.
- Speak from your heart; don’t try to look over intelligent or confused. Talk to your experience.
- To remember sequences of your shoot, don’t hesitate to make notes.
If you go in a natural flow, then people will love to join you and give importance to every word you say.
YouTube marketing for Restaurants can be a game-changer if you do it in the right way. If you haven’t started your YouTube channel for the promotion of your restaurant, then start it today. Once you start it, you will learn all the advanced complexities for marketing your Restaurant business using video.