21 Jun Strategy for Restaurant Influencer Marketing
Restaurant influencer marketing using restaurant reviewers and food bloggers are also in incredible use these days. Restaurants hire these micro-influencers to engage with large, new audiences through blogs, posts, and positive reviews about their services. This strategy is economical and effective as a marketing strategy, which helps to promote your food and specials.
However, before considering using a restaurant influencer marketing plan, hiring a food blogger, restaurant reviewer, or posting video on YouTube, you must recognize the answers to the following questions to truly be in a Win-Win situation.
- What is the most appealing thing about your restaurant?
You need to figure out what is the most compelling thing you can show about your restaurant in your YouTube video? The story, the history, the recipes, the people behind the scenes, the décor, or an event or special?
What Instagram picture can attract customers to come to your restaurant? Is it a burger with melting cheese which can trigger cravings, or is it a beautifully plated dessert?
Get to know about these fundamental Food influencer strategies, you will be more likely to gain more customers in your restaurant.
- What goals have you planned for your restaurant’s success?
Knowing your goals is crucial. You must know the demographics of customers who are frequently visiting your restaurant. Are they young? What else do they do? Which sports do they play? If families- remember holidays and festivals are important.
Are they Older? Who comes to have some relaxed coffee sip with their spouse or alone Or Are they any business kind of people who weekly come to have a meal or even meeting with a group of co workers.
It will better help you to know your restaurant personality. Therefore, set a concrete goal and follow it by measuring every aspect of your restaurant business.
- Who are some local influencers?
There are other local influencers whom you have to approach when advertising your restaurant. There are lifestyle influencers available. These influencers casually add posts and videos about a restaurant. Restaurants have been using these lifestyle influencers for many years to market their business.
In order to approach these influencers, you must research or work with some agency to find such influencers, which best fit your restaurant needs.
Moreover, you must know the difference between food influencers or lifestyle influencers. They both are different. For example, David Change vs Jaime Oliver. One is a food influencer, not a lifestyle influencer.
Also, you can use tags on Instagram to find an influencer in your city; reach out to us if you need some help figuring this out.
Sell an Experience:
Just like movie critics, there are food critics who often share their experience. In the digital age, people are less interested in reading publications, and are more focused on blogs and Instagram photos.
Today, taste and value are not enough to promote any food business. People highly consider reading about the experience the most. For this, a restaurant should hire a Food influencer. Food influencers are experts in selling an experience, and they know the best that how they can seek attention of the audience and what can help appeal to them to visit the restaurant in question.
Instagram has blown up with a number of food pages, but those who are promoting their food and experience at their best level, they are leading.
Reach Niche Audiences:
Every Influencer follows different niches based on their dietary, habits of eating, and likings. Food bloggers are a great source that can influence diverse audiences based on their location and content. These bloggers are real ‘foodies’, and they have chosen particular themes and topics for different cities around the world to share their views, respectively. Amongst the most popular themes selected from food influencers and bloggers are Vegan, Paleo, Organic, Gluten Free, Vegetarian, Seasonal and Local Produce focussed, and more.
Pro tip: Before launching a restaurant influencer marketing campaign, the restaurant should build credibility by focusing on particular bloggers’ demographics.